Foreword is our way of introducing some of our favourite underground artists. Traditionally, a foreword acts as a prelude to literature, telling the story of how said literature came to be. With Foreword, we take this concept and apply it to music. We’ll be taking a look at the origins, as well as the future of artists that we’re excited about.
There has always been something unique about Swedish pop music. Stockholm based synthpop duo R.A.B.B.I.I. put this down to Swedes having “a sense that nothing’s impossible when it comes to music.” On their debut single ‘Why Can’t I Be You’, a track that combines pretty chimes and delightful vocal samples with airy vocals of pseudo-naivety that mask the sinister lyricism (“I Wanna, I Wanna Kill You”), the sense that nothing is impossible is audible.
Their back-story is a story of human connections; producer Felix and singer Jo’s connection to each other came from sharing the same feelings “about art, music, politics and everything”, meaning it “made total sense to start working together.” Early days for both saw them establish a strong connection with music, Felix had a more traditional musical background which lead to him basing himself in Stockholm as a producer, while Jo’s background heartbreakingly saw her finding a love for singing that she could never share with her deaf parents.
They emphasise the personal in the political, for example the video for ‘Why Can’t I Be You’ is a feminist statement that focuses the intimate relationships between individuals. Their name is an acronym for ‘Revolutions Are Best Before Initial Inception’ naming themselves this because they “love the dream of the revolution, and that’s what the name stands for. Revolutions are best before they actually happen, when they are still visions in people’s minds.” Their mission is to make the world aware that “we actually have a choice what kind of world to live in. We need to rid society of sexism, racism and pure capitalism. We need solidarity, feminism and democratic socialism to create a true equal society.”
R.A.B.B.I.I. are a rare case of artists establishing a powerful identity, an important message and an unfaltering confidence in just one song. And as their music is likely to continue in the same instantaneously latching fashion (“you’ll never confuse us with Santana or Swedish House Mafia, promise!”) , prepare to become enamoured with R.A.B.B.I.I. and their potential to instigate those dreams of a revolution.